Learn more :

With the aim of creating a powerful and innovative communication strategy, we have decided to launch the "bug of the year" for the unveiling of the new Amazon Prime design.

After discussions with our team, we realized that this customer experience deserved a new UX approach. Therefore, we decided to propose a massive bug, initially involving the suspension of access to all customer accounts. This would generate enormous publicity and sensational headlines as the platform would become temporarily inaccessible.

A few days later, a countdown timer would appear, sparking curiosity and surprise. But what would this countdown be for? Just before the deadline, invitations would be sent to influencers and consumers to participate in this mysterious event.

Finally, we would have the grand launch of the new platform and the rollout of the new design.