Tiffany & Co | Pascomlesautres

top of page

Pas Com Les Autres

LET'S MAKE A DIFFERENCE

M0RGANE BIGAIGN0N

Art Direction & Communication

TIFFANY - ONE.png

Group Work

2023

Brief :Create a campaign for Tiffany & Co. Silver Fine Jewelry Collection that will capture the attention of the Vanguards and make them fall in love with Tiffany & Co

A new mindset associated with Tiffany & Co’s Silver to attract Gen-Z Vanguards, reflecting self-esteem and the idea

that doing activities alone can bring pleasure and independence.

This approach encourages exploring individuality and strengthening emotional independence.

Apologies: Some of these images are taken from non-free content and have been used privately to illustrate our idea and are not intended to be used for commercial purposes.

Présentation tiffany_page-0005.jpg

Burger King

De Son Vivant

Don't presentation

Learn more :
The challenge of this project was to promote the Tiffany silver range in various international capitals. We chose to promote the idea that you can treat yourself and celebrate your personal achievements without necessarily depending on others. To do this, we designed a campaign that highlights the forward-thinking younger generation, who will wear silver as a symbol of success and independence. In a world where satisfaction is often linked to the company of others, we want to refocus independence and self-sufficiency with these new values associated with the brand. Tiffany thus becomes a symbol of strength, intelligence and courage.

Sources vidéos:

Selena Gomez - Rare - Directed by: BRTHR
Galerie Lafayette - Galeries Lafayette, le Grand Magasin de Tous - Xavier Veilhan - Light Machine, 2022 © ADAGP Paris (Courtesy Galerie Perrotin)
Tiffany & Co - Vidéos Youtube

Starting :
Morgane Bigaignon - Art director

Release date :
2023

Campaign thought on:

Max- Henry Carton - Art director

Floor van den Berg - Copywritter

bottom of page